Advertise on Practical Data Work

Reach the decision-makers who hire data consultants, select technology platforms, and buy enterprise software — right when they're researching their next investment.

Request a Rate Card

Our Audience

Practical Data Work attracts a high-intent, senior audience that is actively evaluating data consulting services, technology platforms, and software solutions. Our content targets the highest-CPC keywords in the data and consulting space, delivering an audience that is ready to make purchasing decisions.

50,000+
Monthly Unique Visitors
68%
Decision Makers & Above
$180K+
Avg. Household Income
2,400+
Pages of Expert Content
4.2 min
Avg. Time on Site
82%
Returning Visitors

Audience Demographics

  • Job Titles: CTO, CDO, VP Engineering, Data Engineering Lead, Analytics Manager, Business Intelligence Director
  • Company Size: 38% Enterprise (1,000+ employees), 44% Mid-Market (100–999), 18% SMB
  • Industries: Technology (28%), Financial Services (19%), Healthcare (14%), Retail/E-commerce (12%), Other (27%)
  • Geography: 72% United States, 14% United Kingdom/Europe, 14% Rest of World
  • Purchase Intent: 61% are actively evaluating consulting firms or software within 90 days

Ad Formats & Pricing

300×250 Sidebar
Appears on all content pages. High visibility, persistent placement.
From $2,500/month
728×90 Leaderboard
In-content placement after introduction. High engagement rate.
From $3,500/month
Sponsored Content
Native article in your brand voice, permanently indexed. Includes social promotion.
From $4,500/article
Directory Listing
Premium placement in our consulting firm directories with enhanced profile.
From $1,200/month
Category Sponsorship
Exclusive sponsorship of an entire topic category (e.g., all Healthcare Data Consulting pages).
From $8,000/month
Homepage Takeover
Prominent homepage placement with branded content integration.
From $12,000/month

Why Advertise Here

Unlike programmatic display advertising, placements on Practical Data Work reach an audience that is specifically and actively researching data consulting services. Our content targets the exact keywords your prospects search when they're evaluating vendors — placing your brand in front of buyers at the moment of highest intent.

Our pages rank for high-CPC keywords in the data consulting space, meaning the audience arriving on any given page has demonstrated strong commercial intent. This is not a broad reach play — it's a precision placement in a high-value, low-waste context.

Content Categories with Advertiser Relevance

  • Consulting Service Pages — Buyers researching specific services (Data Strategy, MLOps, BI Consulting, etc.)
  • Industry Pages — Decision-makers in Healthcare, Finance, Retail, and 22 other industries
  • Location Pages — Geo-targeted audiences in 49 major US markets
  • Comparison Pages — Bottom-of-funnel buyers comparing vendors and making final decisions
  • Directory Pages — Prospects actively building a consulting shortlist
  • Guides & How-Tos — Mid-funnel researchers building knowledge before purchasing

Request a Rate Card

Contact us to receive our current rate card, audience analytics report, and available placements. We're happy to build a custom package around your campaign objectives and budget.

Request Media Kit