Privacy Policy

Last Updated: December 27, 2025

Practical Data Work ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website practicaldatawork.com or use our services.

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide to us, including:

  • Contact Information: Name, email address, phone number, company name
  • Project Information: Service interests, budget range, project details
  • Communication Data: Messages, inquiries, and other communications you send to us

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

  • Usage Data: Pages visited, time spent on pages, click patterns
  • Device Information: IP address, browser type, operating system, device identifiers
  • Location Data: General geographic location based on IP address
  • Cookies and Tracking Technologies: See our Cookie Policy section below

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide, maintain, and improve our data engineering consulting services
  • Communication: To respond to your inquiries, send service updates, and provide customer support
  • Business Operations: To manage client relationships, process transactions, and fulfill contracts
  • Marketing: To send promotional materials, newsletters, and information about our services (with your consent)
  • Analytics: To analyze website usage, improve user experience, and optimize our services
  • Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements
  • Security: To detect, prevent, and address fraud, security issues, and technical problems

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

  • Cloud hosting providers (Cloudflare Pages)
  • Email service providers (MailChannels)
  • Analytics services (Facebook Pixel, Google Analytics if used)
  • Customer relationship management (CRM) systems

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

3.3 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to:

  • Comply with legal processes
  • Respond to government requests
  • Protect our rights, privacy, safety, or property
  • Prevent or investigate possible wrongdoing

3.4 With Your Consent

We may share your information with your explicit consent or at your direction.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information.

4.1 Types of Cookies We Use

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: Help us understand how visitors interact with our website
  • Marketing Cookies: Used to track visitors across websites for marketing purposes (Facebook Pixel)

4.2 Facebook Pixel

We use Facebook Pixel to track conversions, optimize ad delivery, and build audiences for advertising. Facebook Pixel collects information about your visit to our website, including pages viewed and actions taken. This information is used by Facebook to show you relevant ads on Facebook and Instagram. You can opt out of Facebook Pixel tracking by adjusting your Facebook ad preferences or using browser settings to block cookies.

4.3 Cookie Management

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website. For more information about managing cookies, visit www.allaboutcookies.org.

5. Data Storage and Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

  • Data is stored on secure servers provided by Cloudflare
  • Contact form submissions are stored in Cloudflare D1 Database
  • We use HTTPS encryption for data transmission
  • Access to personal information is restricted to authorized personnel only

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Objection: Object to processing of your personal information
  • Restriction: Request restriction of processing
  • Portability: Request transfer of your data to another service
  • Opt-Out: Opt out of marketing communications at any time

To exercise these rights, please contact us at junaid.athar@gmail.com.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our services, you consent to the transfer of your information to these countries.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

13. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information (we do not sell personal information).

14. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, object to processing, and data portability. You also have the right to lodge a complaint with a supervisory authority.

This Privacy Policy is effective as of December 27, 2025, and applies to all information collected by Practical Data Work through our website and services.